Bespoke Counter Display Units

At Cardworks we design and make all the Counter displays and Point of Sale (POS) we sell at our factory in Bracknell. Our method of printing is different to our competitors, we print digitally in high resolution onto paper, then for most jobs add a high quality laminate before mounting to card, this produces a high quality litho look finish.

With all our custom designed products, we create Deigns on our special POS CAD System and offer the option to see plain and printed samples produced on our digital printers and Cutter plotter before you place the full order. This means you can see exactly what you are getting before we start the job. The costs for these being removed from the price at the time of the full order.

When designing your CDU, we will discuss with you and take into account the shelf space, durability needed, amount of time and cost involved in packing the product into the trays, all to achieve the target price required.

The key to sales is the perceived value of the product, the counter display unit can make a big difference to how your product is viewed, a plain cheap looking display will sometimes work with a fast-moving low cost product, but a high value item will need a good display and header card to show the value of the item you are selling. We also like to cut some shapes into the headers to give a more eye-catching look.

Types of CDU available

Display shipper, these types of unit will hold several of the product and can be used in transit, the sides and front tear away when the product is put on display, the top lid usually folds back to create the header card. this type of unit is great for lower value products and where you are happy for the box to be disposed of when empty.

Angled Tray CDU these usually have a higher back than front and the card on the panels folds over to give a double side and front wall, the header fits into a slot at the top of the unit. The general perception of these is that they are for higher quality products and are designed to be refilled. We have customers who send these out prepacked in outers and then sell a similar amount in plain carton for the refill. Though the unit may be a little more expensive in the first place it will generally make your product look better and last longer on the shelf.

Multi tiered CDU’s normally much higher at the back and with tiered inserts to hold your product, we can print the insert if required however most clients have a plain white insert as the insert is only seen if the tray is empty. The insert can have dividers across the width as well as the shelfs or tiers.

Hanging Display Units We have a range of Hanging CDU’s and are able to create them  to suit your product. This is an effective alternative way to display products, a tall unit will show your product if it is in Blister card or hanging carton form.

Charity Badge and other collection CDU’s we have several designs already but can make to your requirements with either a built in money box or a removable one we can punch holes in the side at the back to cable tie the unit to the counter to help stop stealing of the box.

Bulk Dispensing Units these work with small bagged product which can sit in a large box the bottom front face has a pull out Shute which the product can be taken from.

CDU Trays With Die Cut Inserts, these work best with small cylindrical shapes such as Lip Balm or small glass bottles. We can make the unit open out and display a header so it can be sent out ready to open and display.